The billionaire Chief Executive Officer (CEO) Elon Musk, in a series of tweets on Saturday, announced that the subscription service by the social media giant show less ads to users, including an ad-free tier.
The announcement of the new subscription came as the social media giant was facing the economic uncertainty since the new owner of the company Elon Musk took over in October last year.
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In one of the tweets, Musk said that the ads are too frequent on the social media platform and too big. “The company is taking the steps to address both in the coming weeks,” he added.
Musk said that for those who choose it, the company will introduce a higher priced subscription that allows zero advertisement on the platform.
Twitter’s method of generating profits will undergo a radical shift after the company switches to paid subscriptions in early December.
Twitter’s advertising has been in question recently, as CEO Elon Musk fired half of the company’s 7,500-person team late last year.
The move gave rise to concern that the company was insufficiently staffed to carry out social media marketing and spooking governments and advertisers.
Musk explained that his plan involved reducing costs and producing profit, and a service called Twitter Blue, which permits subscribers to pay an additional fee for the blue verification check, would address that plan.