The privacy watchdog of France, Commission Nationale de l’Informatique et des Libertes, said that it had imposed a fine of 8 million euros which is equal to 8.49 million US dollars. As per the details, the privacy watchdog imposed the due to the ad personalisation in the App Store, citing shortcomings with regard to the user consent.
CNIL, in its statement, said that the advertising targeting settings available from the iPhones’ “Setting” were pre-checked by default. This setting was enabled even though that was not necessary for the functioning of iPhone.
The statement by the privacy watchdog said that the case, which dates back to 2021, concerned an old versions of the iPhones’ iOS operating system.
During the case, the lobby group took a stance and argued that under iOS 14, Apple had failed to ask the users of iPhones clear enough for their prior consent to aloe installed mobile applications to gather a key identifier used for the targeted advertisements.
The trillion dollars company, in a statement, said that it is disappointed with the decision and it also announced to file an appeal against the imposed fine.
“Apple Search Ads goes further than any other digital advertising platform we are aware of by providing users with a clear choice as to whether or not they would like personalized ads”, the company said.