Netflix Unveils Strategies For Stopping Password Sharing

Netflix has introduced plans to curb password sharing on its streaming platform, including setting a primary location and charging a nominal fee for each additional viewer.

The video streaming giant, Netflix, stated that users can now manage access to their account with ease. They can transfer their profile to a new account, and still continue to watch Netflix seamlessly on their personal devices or log in to a new TV. It is estimated that 100 million people globally utilize a shared account.

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Over the past year, the company has been researching various solutions to this issue in Latin America, and has now announced its readiness to implement them more widely in the upcoming months. The company stated in a recent blog post that it will begin rolling out these measures today in Canada, New Zealand, Portugal, and Spain.

The company announced that for an extra C$7.99 per month per person in Canada, NZD$7.99 in New Zealand, 3.99 euros in Portugal, and 5.99 euros in Spain, Netflix standard or premium plan subscribers can add a sub-account for up to two individuals.

The company faced a decline in subscribers during the first half of 2022 due to intense competition from rivals, leading it to give serious consideration to password sharing and introduce an ad-supported plan.

Jean Harris

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